The strength of our identity: Coppe launches new Brand Manual and invites everyone to be brand ambassadors

In an increasingly competitive scenario full of educational and research institutions, the Coppe brand is one of our most strategic assets. It goes far beyond a logo: it translates the reputation built over decades, expresses the excellence that sets us apart and reinforces the impact we seek to expand in science, innovation and society.

It is with this view to the future that we are launching the new Coppe/UFRJ Brand Manual (visite the page) — an essential tool for strengthening the institutional presence with clarity, consistency and strategy, in digital and printed media.

A strong brand is a well looked-after brand

We are living in a time of profound transformation in communication. The growth of Coppe’s digital presence, the diversity of its programs and partnerships and the coexistence of different internal brands makes it even more essential to maintain visual and conceptual alignment.

In this context, the new manual goes far beyond a technical guide. It is a strategic instrument of organizational culture, capable of unifying visual communication, enhancing our identity and enhancing Coppe’s recognition inside and outside of the university.

What changed — and why now?

The previous manual was developed in a scenario before digital media. Today, communication is more complex — and more strategic. That’s why the new edition includes:

• Updated guidelines for brand use on digital and printed platforms
• Hierarchy criteria between program, laboratory and partner unit brands
• A new, more vibrant and flexible color palette
• Recommendations for more accessible, inclusive and efficient communication
• Ready-to-use institutional models and materials
• And an image bank that will be progressively updated

A collective work, with a vision and dedication

The project mobilized the entire Communications Advisory team for months, especially the Visual Communication team, led by designer Amanda Assis.

Asscom coordinator Marlene Oliveira highlights: “it was a careful process that involved research, strategic alignment and attention to new contexts. The brand is not just a symbol. It is a link between who we are, what we do and how we want to be recognized. From the researcher to the program coordinator, from the designer to the laboratory technician, everyone plays an important role in how Coppe is perceived. A strong brand is built with consistency. An admired brand is sustained by collective commitment.”

Together, we will strengthen Coppe’s image

The new manual is already available for all areas. Visit the official page and learn about the materials, which will be completed over the next few days, the guidelines and visual resources that will support your work and strengthen Coppe’s identity:

Access Coppe’s Brand Manual

Watch the promotional video for the launch of Coppe’s new Brand Manual.

Questions, suggestions and situations not covered in the Manual: the Communications Department (email to asscom@adc.coppe.ufrj.br) is available to clarify doubts and support the use of the guidelines.