
On September 18, the Coppe/UFRJ Business Incubator officially launched the Marco Zero Program – Technology-Based Social Innovation. Created to support initiatives that use science, technology, and innovation to address social and regional challenges, the program begins with 10 companies selected from among 300 ventures that participated in the selection process. The companies were introduced during the launch ceremony.
The number of interested parties demonstrates the demand for initiatives that seek to put knowledge and technology to work on social issues and solutions to various societal challenges. According to Rebeca Amaral, Marco Zero’s Social Innovation Coordinator, the goal is to bring together different stakeholders from the innovation ecosystem to strengthen projects that develop and apply technologies aimed at social transformation.
The solutions proposed by the new companies span various areas, such as sustainable direct-printing technologies for dentistry, the detection of vision problems in children, the Internet of Things (IoT) applied to smart cisterns, and alert systems for women at risk of threats.

For Thiago Aragão, deputy director of Technology and Innovation at Coppe, Marco Zero expands the institution’s commitment to sharing its expertise in innovation with those who want to put technology at the service of society. According to him, throughout its history, Coppe has developed technologies that have contributed to the advancement of strategic sectors in the country, such as oil and gas, as well as others that have become part of people’s daily lives. The challenge now is to expand this reach to address new social needs.
According to Marcos Chaves, Manager of the Coppe Incubator, Marco Zero brings together the existing expertise of the Incubator and the legacy of the former Technological Incubator for Popular Cooperatives (ITCP), which was recently incorporated into the structure. “The initiative combines entrepreneurship methodology, specialized support, and a network of partners to accelerate technology-based initiatives with a social purpose,” he says.
Marco Zero counts on partners such as Finep and expands the scope of the Coppe Incubator, incorporating into its ecosystem initiatives that bring together technology, entrepreneurship, and social innovation.
During the launch, a roundtable discussion titled “Inovação Social de Base Tecnológica: desafios e oportunidades” (Technology-Based Social Innovation: Challenges and Opportunities) was held. Moderated by Rebeca Amaral, social innovation coordinator at the Incubator and also a researcher at Coppe’s Advanced Center for Sustainability, Local Ecosystems, and Governance (Casulo), the discussion brought together representatives from the Social Technology division of the Rio de Janeiro City Government’s Subsecretariat for Social Technologies, Nides/UFRJ, Abmen, the Pista Program—implemented by UNDP—and the Technologies, Dialogues, and Sites Laboratory (LTDS) within Coppe’s Production Engineering Program. Through this dialogue, it was possible to develop a broader perspective on the integration of science, technology, and innovation to support solutions aimed at addressing social and territorial challenges—from the intentionality behind their creation to the potential of collaborations and ecosystems within this process.
Learn about the selected companies
* Helio Energy – Developed technology to integrate municipal buildings into photovoltaic planning through software that functions as a comprehensive ecosystem, identifying, prioritizing, and enabling the best projects for each municipality. The technology has significant potential for application, given that only 5% of public buildings currently benefit from distributed generation.
* Pólen Design – Created a prototype platform that organizes scattered data on people aged 15 and older who have not completed their basic education. Through the platform, teams working in education can prioritize cases, plan referrals, and connect people to Youth and Adult Education (EJA) programs and career opportunities. It is a tool that can help solve a problem affecting 64 million Brazilians.
* Safea – Development of a tool that, when installed on a cell phone, can protect women and girls. In Brazil, more than 29 million women have experienced violence. Through the app, with just one tap, anyone under threat can share their location and send an emergency alert to their contacts. The tool allows users to record audio and even contact the Mobile Emergency Care Service (SAMU) if necessary. All of this is done very discreetly.
* Sitimi Labs Inovação – Focuses on research, development, and innovation in high-impact socio-environmental businesses. Among its technologies is one that uses the Internet of Things (IoT) for smart water tanks, including portable tanks and those equipped with solar panels.
* Rihanna System – Created a system that links climate risk, mobility, and operations, transforming predictability into recommendations for decision-makers before determining whether to implement an interruption.
* Social Visão do Bem (SVB) – Creation of Corujinha Bem, a social technology that replaces visual acuity screening for children through the use of a game. While they play, the game determines whether or not they need glasses. The importance of this technology lies in the fact that 20% of children in the literacy phase have undiagnosed vision problems.
* Vem Estar – Created a social platform that connects older adults living in social isolation—who make up 25% of this age group—to verified events and locations. Through the platform, they are encouraged to meet others based on shared interests, which brings significant benefits to this group, including those with disabilities.
* Veredictos – They are developing a portable device that uses AI to detect diseases that cause blindness without being noticed. Many eye diseases are only detected when vision begins to blur; furthermore, approximately 77% of Brazilian municipalities do not have an ophthalmologist.
* Vozes Talent – Developed a platform that brings together four essential pillars for reducing inequality for women in technology-related roles. Women make up the majority of the Brazilian population (51.5%), yet they hold only 39.2% of the 1.2 million technology-related positions. The pillars include career guidance assessments, training, mentoring, and a talent pool.
* Luísa Schubach (company name to be determined) – She created a sustainable direct-printing technology that uses a resin-based device manufactured with a 3D printer to replace products made using traditional methods that rely on plastic. These traditional methods involve multiple stages before the product reaches the patient, which results in more materials, waste, and higher carbon emissions.

















































